Race Info
Race Info

A celebration of beer & running in Sonoma County, the IPA 10K gives runners the opportunity to sample some of the world’s top IPAs and other unique microbrews in the heart of beer country.


Your confirmation email will be issued by Active.com on our behalf. The email contains your Confirmation ID used to edit your registration or make additional purchases. Should you have lost your registration or are experiencing technical issues with your registration, email your request to support@activenetwork.com or call 877-228-4881.

Packet Pickup

1. Race Expo on Friday
We recommend that you pick up your race packet at the Race Expo, which is FREE and open to the public. At the Race Expo you will receive your bib, timing chip, shirt and other race information. Exhibitor booths, sampling, merchandise sales, seminars, wine tasting and other events are typically held at the Race Expo. All Race Expo details can be found at the Race Expo page.

Price: FREE
Date: Friday, April 13, 2018
Time: 12:00pm to 6:00pm
Location: The Barlow Event Center

If you are not able to make it to the Race Expo on Friday, there is another paid service provided for packet pickup.

2. Race Day Packet Pickup on Saturday
The Race Day Packet Pickup service is provided at the will-call table near the start area. Runners using the Race Day Packet Pickup service should plan on arriving at least 45 minutes prior to the race. Bibs and chips will be handed out before the race; shirts must be picked up from the merchandise booth after the race in the finish festival.

Sign up for this service in conjunction with registration, or after registration, by navigating to myevents.active.com and logging in to your account, then click on “IPA 10K” to edit your registration and add extra purchases. Your packet will be available for pickup on Race Day if you cannot attend for any reason.

Price: $10.00
Date: Saturday, April 14, 2018
Time: 6:45AM to 7:45AM
Location: The Barlow Event Center


Please line up at the start according to your pace. Elite runners will be positioned at the front with runners lining up behind them by mile pace. Please look for the pace signs posted along the start chute to guide your position. Please do not line up ahead of your pace time! This is chip timed so your time will officially begin when you cross the timing mat at the start line. Top 3 overall are on gun time. Take extra caution as you start the race!

Cones on the Roadways
ALWAYS stay inside right of the cones on the roadways, unless signs or chalk indicate otherwise. Straying outside of the defined cone line is dangerous and could result in disqualification.
Roller Blades, Skateboards, Animals & Bicycles
NO roller blades, skateboards, animals or bicycles on course without permission. Baby strollers designed for runners are permitted but must begin at the back of the starting line.
Portable music
Portable music with headphones are allowed but must be kept at low volume so runners can hear approaching traffic and verbal instructions from law enforcement and volunteers. Failure to abide may result in DQ.

Please obey law enforcement officers and volunteers at all times! They are positioned on course for your safety. In rare cases, law enforcement may require runners to stop to allow traffic to pass. Failure to obey law enforcement and volunteers may result in removal from the course and disqualification.


Host Venue – The Barlow

Bus transportation is provided from select locations to the Start Line. There is return bus service from the Finish Line to those original locations.

See our Transportation Schedule to view bus times, locations, and other parking information.

Event Cancellation + Transfer Policy

Entry fees are non-refundable.

We appreciate you, as our customer, and understand that sometimes you just can’t make the race. We have created a great policy that offers you several different options, in the event you cannot attend on race day. (You may choose only one of the options below)

Defer Your Entry: You may defer your entry to the 2019 event. Deferrals are allowed and must be processed by the Event registration manager by submitting an email request to registration@motivsports.com. An administration fee of $25 will be charged to defer. Deferrals expire after 12 months. The athlete may request a deferral by submitting an email request prior to April 7th, 2018.

Transfers: You may not give or sell your number to anyone else. However, bib transfers are allowed for an administration charge of $25 and must be processed through the ACTIVE Network registration portal no later than March 15th, 2018. If you transfer you bib, you will receive a refund (minus the $25 administration charge) once the new participant signs up. The new runner will pay the full cost of the entry fee.

Requests Made Post-Race: Deferrals requests made after the race will be handled on a case by case basis. If a request is received within two weeks of the event and is approved, the participant will be given a 50% off code to register for the following year’s race.  If the request is received after that two week period, Motiv Sports is not able to offer any type of deferral.

Purchase Event Insurance: The Booking Project offered through the ACTIVE Network, provides insurance to runners so that they can get their entry fees back if they can’t participate in running events for covered reasons. The product, called Registration Protector is located in the registration path on Active. All refunds and claims will go through The Booking Project.


Register for This Event!
April 14, 2018

Race Day begins with a start line beer toast, sponsored by Crooked Goat Brewing, before runners complete a scenic 6.2-mile loop course. The reward? - The Beer Mile Invitational and Beer & Music Festival at the Barlow!

Register Now

Event Partners

We’re proud to partner with these great brands to bring you an incredible event experience. Whether you’re drenched in sweat, dressed in costume or immersed in music, you've worked hard to get there and deserve to have the best time possible.

Become a Partner