Expo
Participant Information

Kick start the Super Bowl Weekend Celebrations at Surf City!

We’re celebrating the greatest race, on the greatest day in America, and we want to celebrate with you – all weekend long! Join us on Friday and Saturday for our Active Lifestyle Expo. Bring your friends and family and check out all the local vendors, enjoy some free sampling, maybe some last minute shopping and more! With a wide variety of exhibitors including the latest in run technology, nutrition, fitness, as well as local Huntington Beach businesses, it’s an exciting and interactive Expo that’s free to the public and has something for the whole family (YES Kids too!!)

Important Runner Notice

All runners must attend the Active Lifestyle Expo to pick up their race number, event tee, tote and any other items you may need to compete in the Surf City Marathon or Half Marathon.

RACE DAY PACKET PICK-UP & REGISTRATION WILL NOT BE AVAILABLE (unless a Surf City VIP Registration has been purchased)!

Please bring your ID and your signed waiver. All runners must pick up their own bib during the hours listed below.

Runners, come pick up:
– your bib & timing chip
– your shirt
– your tote bag!

Visitors: Join the fun!

The more the merrier, this is a family-friendly expo that is free and is fun for the entire family. Make it a Fun Family day!

Expo Hours

Friday, February 2, 2018 – 1PM to 7PM
Saturday, February 3, 2018 – 9AM to 5PM
Sunday, February 4, 2018 – Finish Line Festival 6AM to 12PM

Location

Huntington Beach Parking Lot 21291 Pacific Coast Highway Huntington Beach, CA 92648
Between Beach and Huntington St., across from Hilton Waterfront

Exhibitor Information
Reserve your booth today

About the Active Lifestyle Expo

Each year on Super Bowl Sunday, thousands of runners and their families come to Huntington Beach to participate in the Surf City USA® Marathon and Half Marathon. The unique appeal of this surf themed event draws active, educated and affluent participants from all over California, and includes runners from all 50 states and 19 foreign countries.

With a wide variety of exhibitors featuring the latest in run technology, nutrition, fitness, as well as local Huntington Beach businesses, it’s an exciting and interactive Expo that’s free to the public and has something for the whole family.

Please contact our Expo team with any expo specific questions.

HOURS

Friday, February 2 – 1PM to 7PM
Saturday, February 3 – 9AM to 5PM
Sunday, February 4 – Finish Line Festival – 6AM to 1PM

LOCATION

Huntington Beach Parking Lot
21291 Pacific Coast Highway
Huntington Beach, CA 92648 Between Beach and Huntington St., across from Hilton Waterfront

Event Weekend Audience
– 16,000 Event Participants
– 30,000+ Expo Visitors
– 100+ exhibitors
– 45,000 Spectators
– 2,500 Volunteers
– 3.6 Million Social Media Impressions
– 200 Million Earned Media (PR) Impressions

Virtual Gift Bag

Include your company’s product or service in our Virtual Gift Bag Each year, Surf City Marathon participants receive virtual gift bags via email and social media that feature media-rich goods and services. So what better way to advertise your business than with a Surf City Virtual Gift Bag? When you include your product in our virtual gift bags, you automatically extend your company’s reach to thousands of potential clients and customers.

Virtual gifts may include, but are not limited to, race discounts, vendor discounts, special promotions and merchandise options. Inclusion in the Surf City Virtual Gift Bag program is available as a standalone partnership or for a reduced cost with an exhibitor booth purchase. Email our Expo Team today to learn more about this great opportunity.

Promote your brand in our Surf City Tote bag

All 16,000+ participants will receive a Surf City Marathon tote bag when they arrive to the Active Lifestyle Expo to pick up their bib number. This is a great opportunity to reach a highly desirable demographic committed to health and fitness.

Tote Bag — Sample Item
– Overweight objects may incur an additional handling fee
– Restrictions may apply based on sponsor exclusivity

Tote Bag — Non-Sample Item
– Flyer advertisements must be in full-color on high-quality
– Postcard/cover stock paper ( paper flyers will not be accepted / postcards can be no larger than 4 inches x 6 inches)

2018 Registration is Open!
February 2-4, 2018

Join us on February 4, 2018! Secure your spot to run SurfCity and join us for the Greatest Race on the Greatest Day in America!

Register Now

Event Partners

We’re proud to partner with these great brands to bring you an incredible event experience. Whether you’re drenched in sweat, dressed in costume or immersed in music, you've worked hard to get there and deserve to have the best time possible.
Become a Partner

The Waterfront Beach Resort