Partners + Exhibitors
Exhibitor Information
Reserve your booth

About the Active Lifestyle Expo

Each year on Super Bowl Sunday, thousands of runners and their families come to Huntington Beach to participate in the Surf City USA® Marathon and Half Marathon. The unique appeal of this surf themed event draws active, educated and affluent participants from all over California, and includes runners from all 50 states and 19 foreign countries.

With a wide variety of exhibitors featuring the latest in run technology, nutrition, fitness, as well as local Huntington Beach businesses, it’s an exciting and interactive Expo that’s free to the public and has something for the whole family.

Looking to be an exhibitor? Our 2019 Active Lifestyle Expo Map is now available, here. Booths sell out quickly so contact our Expo Team and reserve your booth today!


Friday, February 1 – 1 PM to 7 PM
Saturday, February 2 –  10 AM to 4 PM
Sunday, February 3 – Finish Line Festival and Sand Bar – 6 AM to 1 PM


Huntington Beach Parking Lot
21291 Pacific Coast Highway
Huntington Beach, CA 92648

Between Beach and Huntington St., across from Hilton Waterfront

Event Weekend Audience
– 16,000 Event Participants
– 30,000+ Expo Visitors
– 100+ exhibitors
– 45,000 Spectators
– 2,500 Volunteers
– 3.6 Million Social Media Impressions
– 200 Million Earned Media (PR) Impressions

Virtual Gift Bag

Include your company’s product or service in our Virtual Gift Bag Each year, Surf City Marathon participants receive virtual gift bags via email and social media that feature media-rich goods and services. So what better way to advertise your business than with a Surf City Virtual Gift Bag? When you include your product in our virtual gift bags, you automatically extend your company’s reach to thousands of potential clients and customers.

Virtual gifts may include but are not limited to, race discounts, vendor discounts, special promotions and merchandise options. Inclusion in the Surf City Virtual Gift Bag program is available as a stand-alone partnership or for a reduced cost with an exhibitor booth purchase. Email our Expo Team today to learn more about this great opportunity.


Become a Partner

Surf City Marathon offers a unique collaborative opportunity for brands that share our commitment to inspire a healthy and active lifestyle, Imagine interacting with 20,000 runners at California’s Classic Oceanfront Marathon. Surf, sun, and sand create our lighthearted and coastal atmosphere. There are countless ways for you to showcase your company at our 3-day Lifestyle Expo on the beach. Plus, in the digital age, you don’t even need to be surf side. Whether you’re looking for an in-kind sponsorship opportunity or a customized package feel free to contact our Partnership Team, today.


Run Surf City USA 2019!
Run & Party on the Beach!

Race alongside thousands of athletes from all over on one of the most iconic courses in SoCal and celebrate post-race at the Sand Bar right on the beach!

Register Now

Event Partners

We’re proud to partner with these great brands to bring you an incredible event experience. Whether you’re drenched in sweat, dressed in costume or immersed in music, you've worked hard to get there and deserve to have the best time possible.
Become a Partner