Partners + Exhibitors
Exhibitor Information

About the Active Lifestyle Expo

Each year on Super Bowl Sunday, thousands of runners and their families come to Huntington Beach to participate in the Surf City USA® Marathon and Half Marathon. The unique appeal of this surf themed event draws active, educated and affluent participants from all over California, and includes runners from all 50 states and 19 foreign countries.

With a wide variety of exhibitors featuring the latest in run technology, nutrition, fitness, as well as local Huntington Beach businesses, it’s an exciting and interactive Expo that’s free to the public and has something for the whole family.

Looking to be an exhibitor? Information for the 2020 is coming soon, if you need information now, contact our Expo Team and reserve your booth today!


Friday, January 31 – 1 PM to 7 PM*
Saturday, February 1 –  10 AM to 4 PM*
Sunday, February 2 – Finish Line Festival – 6 AM to 2PM*

*Times may vary.

Event Weekend Audience
– 16,000 Event Participants
– 30,000+ Expo Visitors
– 100+ exhibitors
– 45,000 Spectators
– 2,500 Volunteers
– 3.6 Million Social Media Impressions
– 200 Million Earned Media (PR) Impressions

Become a Partner

Surf City Marathon offers a unique collaborative opportunity for brands that share our commitment to inspire a healthy and active lifestyle, Imagine interacting with 20,000 runners at California’s Classic Oceanfront Marathon. Surf, sun, and sand create our lighthearted and coastal atmosphere. There are countless ways for you to showcase your company at our Lifestyle Expo on the beach. Plus, in the digital age, you don’t even need to be surf side. Whether you’re looking for an in-kind sponsorship opportunity or a customized full exposure package feel free to contact our Partnership Team, today.


#RunThisBeach Feb 7, 2021!
Surf City Marathon and Half Marathon

The biggest party on the beach returns for its 25th anniversary on February 7, 2021! Join us for SoCal sunshine, Pacific ocean views, and a post-race beach party you don't want to miss!

Register Now

Event Partners

We’re proud to partner with these great brands to bring you an incredible event experience. Whether you’re drenched in sweat, dressed in costume or immersed in music, you've worked hard to get there and deserve to have the best time possible.
Become a Partner