Partners + Exhibitors
Exhibitor Information

About the Active Lifestyle Expo

Each year on Super Bowl Sunday, thousands of runners and their families come to Huntington Beach to participate in the Surf City USA® Marathon and Half Marathon. The unique appeal of this surf themed event draws active, educated and affluent participants from all over California, and includes runners from all 50 states and 19 foreign countries.

With a wide variety of exhibitors featuring the latest in run technology, nutrition, fitness, as well as local Huntington Beach businesses, it’s an exciting and interactive Expo that’s free to the public and has something for the whole family.

Looking to be an exhibitor? Our 2019 Active Lifestyle Expo Map will be available in Mid-July. Booths sell out quickly so contact our Expo Team and reserve your booth today!


Friday, February 1 – 1 PM to 7 PM
Saturday, February 2 –  10 AM to 4 PM
Sunday, February 3 – Finish Line Festival and Sand Bar – 6 AM to 1 PM


Huntington Beach Parking Lot
21291 Pacific Coast Highway
Huntington Beach, CA 92648

Between Beach and Huntington St., across from Hilton Waterfront

Event Weekend Audience
– 16,000 Event Participants
– 30,000+ Expo Visitors
– 100+ exhibitors
– 45,000 Spectators
– 2,500 Volunteers
– 3.6 Million Social Media Impressions
– 200 Million Earned Media (PR) Impressions

Virtual Gift Bag

Include your company’s product or service in our Virtual Gift Bag Each year, Surf City Marathon participants receive virtual gift bags via email and social media that feature media-rich goods and services. So what better way to advertise your business than with a Surf City Virtual Gift Bag? When you include your product in our virtual gift bags, you automatically extend your company’s reach to thousands of potential clients and customers.

Virtual gifts may include but are not limited to, race discounts, vendor discounts, special promotions and merchandise options. Inclusion in the Surf City Virtual Gift Bag program is available as a stand-alone partnership or for a reduced cost with an exhibitor booth purchase. Email our Expo Team today to learn more about this great opportunity.


Promote your brand in our Surf City Tote Bag

2018 Surf City Tote Bag

All 16,000+ participants receive a Surf City Marathon tote bag when they arrive at the Active Lifestyle Expo to pick up their bib number. This is a fantastic opportunity to reach a highly desirable demographic committed to health and fitness at a reasonable rate.

Tote Bag — Sample Items
– Overweight objects may incur an additional handling fee
– Certain restrictions may apply based on sponsor exclusivity

Tote Bag — Non-Sample Items
– Flyer advertisements must be in full-color postcard/cover stock paper (sorry, no paper flyers will be accepted / postcards must be 4 inches x 6 inches or smaller)


Become a Partner

Surf City Marathon offers a unique collaborative opportunity for brands that share our commitment to inspire a healthy and active lifestyle, Imagine interacting with 20,000 runners at California’s Classic Oceanfront Marathon. Surf, sun, and sand create our lighthearted and coastal atmosphere. There are countless ways for you to showcase your company at our 3-day Lifestyle Expo on the beach. Plus, in the digital age, you don’t even need to be surf side. Whether you’re looking for an in-kind sponsorship opportunity or a customized package feel free to contact our Partnership Team, today.


The Waterfront Beach Resort
Registration for 2019 is Now Open
Run & Party on the Beach!

Registration is open for the 2019 Surf City Marathon and Half marathon. Run one of the most iconic courses in SoCal and then join us at the Sand Bar for post-race beverages!

Register Now

Event Partners

We’re proud to partner with these great brands to bring you an incredible event experience. Whether you’re drenched in sweat, dressed in costume or immersed in music, you've worked hard to get there and deserve to have the best time possible.
Become a Partner

The Waterfront Beach Resort